How do new real estate agents get clients?

How do real estate agents get their first customers when they have no experience? In the article below, we will suggest you basic strategies to more easily reach your real estate customers.

This question is often asked by people new to real estate brokerage. It would not be surprising to assert that a larger customer database equates to higher income. It is common that new brokers often feel confused and do not have clear direction in building a customer list.

Start with people you already know

The best way to get your first customers is through networking within your personal sphere of influence. Write down a list of everyone you know: family, former colleagues, parents in your child’s class, community groups, and anyone you occasionally come into contact with… Let them know that you’re starting a project. career as a real estate broker and is accepting new clients. This can become an opportunity to add 5 people to your database every day.

Expanding communication networks (networking)

As a broker, don’t hide behind your computer screen and hide at home. You need to meet new people, start making it your mission, your instinctive habit. Meet and communicate with people every day.

Let people know you’re a real estate agent, but remember to focus primarily on building relationships. Practice confidence in communicating, sharing, and listening with a genuine interest in getting to know each other. Once there is a lot of trust, these new friends will be happy to provide referrals, or even work with you to buy or sell their home.

Some ways to do this:

– Be a volunteer

– Participate in events and seminars related to real estate

– Join groups to meet and exchange on the same topic

– Talk to your neighbors

– Join a gym, art class

– Talk with strangers

Search for customers using tools

Customers originate from different audiences and have different characteristics. The way they search, access information, and use channels and media are also different. Make full use of all the means you know. According to the 80/20 principle, 20% of efforts will create up to 80% of results.

To operate these two tools effectively, you need to invest in content that fits the needs and solves the problems customers face. Pay attention to the visual form of communication, don’t just focus on the text content. An attractive image content can attract more interaction instead of text content that is too much but cumbersome and does not have enough information.

Build your own website

It’s not just businesses that need to invest in website design. Having your own website allows you to build a personal brand; Showcase your highlights and share reviews from satisfied customers. It also ensures you have a cohesive presence in the regional market.

Don’t forget to optimize your website. Write a blog post that addresses common questions or challenges customers face during the real estate buying and selling process, or some statistics on why working with a realtor is beneficial. Create and share useful instructional videos. And capture email addresses by posting professional documents.

See more: 30 minutes to build a personal brand promotion strategy

Don’t neglect social media

Social media is not only a great way to grow your brand, but it can also be used as a way to generate leads and even complete deals.

According to a survey from the American Association of Realtors, 93% of home buyers under 36 years old search for information via the Internet, while 50% of customers between the ages of 37 and 51 buy homes online. Websites like Facebook, Youtube, LinkedIn, Instagram, Twitter are all very good places to exploit customer resources.

Nowadays, social network users are no longer limited to young people but also include middle-aged people from 40 – 50 years old or older. This is a group of people with high demand for real estate. Join real estate groups to introduce your information and reach customers in need. Use attractive Content Marketing to attract the attention of target customers.

Manage and strengthen your relationships with CRM tools

CRM (Customer Relationship Management) – every business has its role. In real estate business, the use of CRM is as a customer relationship management system. In addition to storing information about your contacts, a CRM also takes those intangible concepts like relationships, trust, and puts them into a quantitative format. You can track the number of contacts, helping marketing, sales and customer nurturing work according to more synchronized operating rules.

Once you’ve developed your lead generation strategy, it’s time to turn it into a process. A process is a series of operations performed identically many times. To ensure that your strategy becomes a process, it’s necessary to put everything into workflows.

Based on customer interaction history saved on CRM, the Marketing team will have campaigns and approaches suitable for each customer group; The Sales team will know how to convince customers better; The Support team will know what support they need to provide to customers, strengthening customer satisfaction with the business.

There is no instant solution to creating your first target audience for beginners. It’s a long, ongoing journey, but it’s worth it. Because you put in the effort to nurture your relationships with people, creating a process that invests time and energy to make your real estate business successful and sustainable. Hopefully this article can provide methods to help you successfully build your potential customer data more easily.